Overall, I think this is a good event. I love that there are many different various topics that people can explore based on their need and the speakers are engaging and the slides are really great. I learned quite a lot from all of the different speakers.

Betty Sheu

At this unmissable virtual event, you'll cover the most pressing topics facing the PMM landscape and uncover proven tactics to ramp up your product marketing practices.
Any product marketer looking to tackle current pressing challenges and gain instantly actionable insights. The summit offers invaluable best practices, frameworks, and skill development to enhance PMM strategies.

Event Features:
Keynote speeches are presentations by renowned product marketing experts and industry influencers who offer their experiences, tactics, and insights into what drives success in product marketing today.
Panel conversations: Interactive conversations on a variety of themes, including product launches, positioning, messaging, customer personas, and data integration into product marketing strategies.
Workshops, Masterclasses: Practical, hands-on seminars offer concrete insights into various parts of product marketing, such as competitive analysis, market research, and storytelling.
Case Studies: Real-world examples of effective product marketing campaigns with lessons and takeaways that you can use to your own work.
Networking Opportunities: There are several opportunities to interact with other product marketers, industry experts, and thought leaders through structured networking sessions, roundtable discussions, and social events.
Exhibition Area: A showcase of the most recent tools, technology, and services to support product marketing activities, allowing guests to discover new solutions and breakthroughs.

Key Topics:
Go-to-Market Strategy: Best practices for creating and implementing successful go-to-market strategies for products.
Positioning and Messaging: How to create compelling product positioning and messaging that appeals to target audiences and distinguishes your product in the market.
Product Launches: Strategies for organizing and carrying out effective product launches, including pre-launch activities, launch day strategies, and post-launch follow-up.
consumer Research and Personas: The value of doing research to understand consumer wants and behaviors, as well as how to construct detailed customer personas to guide product marketing activities.
Data-Driven Marketing: Using data and analytics to inform product marketing decisions, track progress, and improve efforts.
Cross-Functional Collaboration: Techniques for efficiently collaborating with product management, sales, and other teams to guarantee alignment and maximise the impact of product marketing.
Product content marketing entails creating and distributing information that supports product marketing initiatives, such as blog articles, case studies, webinars, and videos.
Competitive analysis: Techniques for assessing competitors and market trends in order to improve your product marketing strategy and achieve a competitive advantage.
Customer Engagement and Retention: Strategies for keeping customers engaged throughout their journey and fostering long-term loyalty and retention.
Storytelling in Product Marketing: Learn how to utilize narratives to connect with customers and express the value of your product.

Who should attend?
Product Marketing Managers and Directors are responsible for a product's whole marketing strategy, from launch to customer interaction.
Product managers are those who work closely with product marketing teams and seek to improve their understanding of marketing strategies and approaches.
Marketing executives and CMOs are leaders who supervise marketing initiatives and want to stay up to date on product marketing trends and best practices.
material Marketers and Copywriters: Professionals who develop marketing material and messaging and want to improve how their work aligns with product marketing objectives.
Sales Teams: Sales professionals that want to better grasp the product marketing tactics that will help them and collaborate with marketing teams.
Startup Founders and Entrepreneurs: People who are launching new goods and want real advise on how to sell them effectively to their target markets.
Analysts and researchers are professionals who work in market research, competitive analysis, and consumer insights and wish to make a more effective contribution to product marketing campaigns.
Marketing Consultants and Agencies: Experts that advise companies on product marketing strategies and seek to stay current with the newest trends and techniques.

Why Should You Attend?
Learn from the Best: Get advice from leading product marketing gurus and industry executives who have successfully launched and marketed goods.
Stay ahead of trends: Discover the most recent product marketing trends, tools, and techniques, and discover how to implement them in your own business.
Enhance Your Skills: Participate in courses and masterclasses that deliver practical, actionable knowledge to help you enhance your product marketing strategies.
Network with peers: Connect with other product marketers and industry experts to share experiences and develop partnerships that can benefit your career.
Explore New Tools: Visit the exhibition area to learn about new tools and technology that can help you with your product marketing plans and increase your effectiveness.
Gain practical insights: Learn from real-world case studies and examples of effective product marketing efforts and their results.

Product Marketing Festival 2024

Product Marketing Festival 2023

Product Marketing Festival 2021

Marketing

Product marketing focuses on bringing a product to market and driving demand. It involves positioning, messaging, competitive analysis, and go-to-market strategies. The goal is to align the product with customer needs and market opportunities.