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About B2B Marketing Exchange 2023
B2B teams are mastering performance and tapping the metrics that matter to create measurable success. But without fearless creativity and some calculated risk, you can only go so far.
Attend #B2BMX for three full days of learning and connection to balance brand, demand, and the re-emergence of data-fueled creativity through:
When and Where
Event date
Feb 27 - Mar 2, 2023
Event location
United States
Event type
Event fees
Paid
Organized by
-
Likelihood to recommend event
This event has been highly rated for
Networking & Connecting
Audio Reviews (3)
Awards (1)
Reviews
Ashley GieseIn Person | attendee
Regional Marketing Lead, Bloomreach
3.47/5
Review Source
Review Source
B2BMX was a well organized conference with a variety of sessions for b2b marketers.
What did you like best about the event?
It was validating to network with like minded professionals to vet my strategies as well as supplement them in new ways.What could the organizers do to improve the event?
I think longer sessions would help avoid so many surface level conversations that left you wanting more actionable insights.Overall experience
4.00/5
Value for money
4.00/5
Networking opportunities
4.00/5
Usefulness of participating vendors/sponsors
3.00/5
Session(s)
3.00/5
Amount of new information learned
1.00/5
Overall In Person Experience
Event destination
4.00/5
Event venue
5.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
5.00/5
6th Mar '23
6th Mar '23
Bethany PfeifferIn Person | attendee
Web Growth Marketing Strategist, Trimble
4.69/5
Review Source
Review Source
B2BMX was an insightful and inspiring time to network with peers and engage in deep learning.
What did you like best about the event?
The sessions, particularly those on Days 1 & 3, were invaluable to my growth and learning.What could the organizers do to improve the event?
Lunch food options (something other than sandwiches). Perhaps choices like greek, Italian, or Mexican!Did you have a favourite speaker or session? Please tell us below
Either Pam's keynote on Day 1 or the Fullstory & 6Sense presentation on Day 2Overall experience
5.00/5
Value for money
4.00/5
Networking opportunities
5.00/5
Usefulness of participating vendors/sponsors
4.00/5
Session(s)
4.00/5
Amount of new information learned
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
4.00/5
Helpfulness of event staff
5.00/5
6th Mar '23
6th Mar '23
SaagarIn Person | sponsor
Enterprise Sales, Clearbit
3.10/5
Review Source
Review Source
I believe it was a good event but lacked a lot of ongoing traffic to booths.
What did you like best about the event?
I loved Monday's happy hour. Was awesome. However, it was hard to get to the conference. Almost didn't go.What could the organizers do to improve the event?
Better integration of sponsors for event agenda. Also, better-running lunch. More tables around booths.Overall experience
3.00/5
Engagement opportunities with the audience
2.00/5
Fit of the audience for my company
3.00/5
ROI on spend
2.00/5
Positive brand exposure
4.00/5
Overall In Person Experience
Event destination
4.00/5
Event venue
5.00/5
Food and beverages at event
1.00/5
Helpfulness of event staff
4.00/5
6th Mar '23
6th Mar '23
Mary WangIn Person | sponsor
Head of events, Chili Piper
3.47/5
Review Source
Review Source
Long show with promising leads
What did you like best about the event?
The resort was beautiful, and in- person ability to chat with everyone. We met customers and prospectsWhat could the organizers do to improve the event?
Shorter days. 3 days are too long for such a small show. Starting time is also too early. No one is coming to speak to us at 7:30 am.Overall experience
3.00/5
Engagement opportunities with the audience
4.00/5
Fit of the audience for my company
5.00/5
ROI on spend
2.00/5
Positive brand exposure
3.00/5
Overall In Person Experience
Event destination
4.00/5
Event venue
5.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
4.00/5
6th Mar '23
6th Mar '23
Elliot NederhoffIn Person | sponsor
Account Director, DemandWorks
3.65/5
Review Source
Review Source
Best marketing conference around
What did you like best about the event?
Liked the events, the location, the trade show floor, and the overall set-up around the resort.What could the organizers do to improve the event?
More food/beverages. Breakfast ran out Monday, and the hotel staff were borderline rude when asked what other options were available. I remember snacks and refreshments everywhere you looked in previous years.Overall experience
4.00/5
Engagement opportunities with the audience
5.00/5
Fit of the audience for my company
4.00/5
ROI on spend
4.00/5
Positive brand exposure
4.00/5
Overall In Person Experience
Event destination
4.00/5
Event venue
3.00/5
Food and beverages at event
1.00/5
Helpfulness of event staff
3.00/5
6th Mar '23
6th Mar '23
Clayton SchaderIn Person | sponsor
Managing Director of B2B Sales, MNTN
4.92/5
Review Source
Review Source
Another great year for B2BMX!
What did you like best about the event?
The different types of people there, from sales, marketing, and c-suite. There were a lot of great vendors, speakers and events. The catering and drinks were great and kept people at the event. Overall 5 stars!What could the organizers do to improve the event?
Maybe move the happy hour outside of the event space. Also, have an alternative to the welcome reception for something inside; it was a little cold.Overall experience
5.00/5
Engagement opportunities with the audience
5.00/5
Fit of the audience for my company
5.00/5
ROI on spend
5.00/5
Positive brand exposure
5.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
4.00/5
Helpfulness of event staff
5.00/5
0.000.00
Audio Transcript
B to BMX was great. A lot of interesting vendors, great conversations, great presentations. A lot of B to B marketers, beautiful event, wonderful, welcome Cere session, just overall spectacular event. Nice to have everybody.6th Mar '23
6th Mar '23
Ryan TuIn Person | sponsor
CEO, Coup Champagne
3.00/5
Review Source
Review Source
Overall it was a positive experience. First time at the event. It was nice to be able to drop into sessions and wander around and meet other vendors and individuals.
What did you like best about the event?
Ad hoc meetings were good for networking and learning from presentations.What could the organizers do to improve the event?
The food/catering was subpar and below expectations. Not only did they shut all the food out very quickly, but I found that vegetarian options were lacking, and the food would quickly become unavailable. It seemed that there was either not enough or people were hoarding. It would also be nice to have presentation materials available for download. I’m not sure how other people found the website networking to be effective for myself, I didn’t find it easy to engage using the website.Overall experience
4.00/5
Engagement opportunities with the audience
4.00/5
Fit of the audience for my company
4.00/5
ROI on spend
4.00/5
Positive brand exposure
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
4.00/5
Food and beverages at event
2.00/5
Helpfulness of event staff
5.00/5
6th Mar '23
6th Mar '23
Adam PerryIn Person | sponsor
VP of Product Marketing, Folloze
4.07/5
Review Source
Review Source
Good energy, and a good number of sessions, there were some problems with food running out, and some vendors were a little too sales-pitchy in their sessions.
What did you like best about the event?
Hearing about AI from folks who know about it. Seeing/meeting with other vendors who sponsored the event.What could the organizers do to improve the event?
Logistics were a bit off. They ran out of food and beverage a few times. Also, It was unclear whether session presentations would be made available after the event.Overall experience
4.00/5
Engagement opportunities with the audience
4.00/5
Fit of the audience for my company
5.00/5
ROI on spend
3.00/5
Positive brand exposure
5.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
2.00/5
Helpfulness of event staff
4.00/5
6th Mar '23
6th Mar '23
MariannaIn Person | attendee
Director of Demand Gen, Reltio
4.11/5
Review Source
Review Source
I enjoyed the sessions done by experts (e.g. Forrester) and case studies by end users.
What did you like best about the event?
Networking with B2B experts and learning about new vendors and their capabilities.What could the organizers do to improve the event?
The content of all the sessions could be less commercial and more informative. The experience of registering for sessions was very confusing. In the end, you didn't need to "save your seat" for any sessions but merely add them to your schedule.Did you have a favourite speaker or session? Please tell us below
"How Most ABM Programs Run Today & How You Can Do It Better” session by Matt Steffen. Overall experience
5.00/5
Value for money
5.00/5
Networking opportunities
5.00/5
Usefulness of participating vendors/sponsors
5.00/5
Session(s)
2.00/5
Amount of new information learned
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
5.00/5
Helpfulness of event staff
5.00/5
6th Mar '23
6th Mar '23
Hanan PolinovskiIn Person | sponsor
Event Manager, Printfection
4.27/5
Review Source
Review Source
Great Event in a great space.
What did you like best about the event?
The venue provides a really cool and unique environment that allows most people to feel relaxed, more open to networking, and willing to learn.What could the organizers do to improve the event?
The layout of the conference makes it easy to miss some key opportunities. While the signage and maps posted to make it easier to locate certain rooms and halls, the traffic flow does not work either. One example is that the Marketplace should be open from all doors rather than forcing the entrance on one side. Placing refreshments & lunch in several different locations also reduced many opportunities for sponsors.Overall experience
4.00/5
Engagement opportunities with the audience
4.00/5
Fit of the audience for my company
4.00/5
ROI on spend
3.00/5
Positive brand exposure
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
5.00/5
Helpfulness of event staff
5.00/5
0.000.00
Audio Transcript
B to BMX is a great event located in a really awesome resort in Scottsdale. The event brings a lot of really amazing people together. There's lots of great networking opportunities and as a sponsor, you just get to be face to face with a lot of amazing prospects and learn about the challenges that they have and how you can help solve them.6th Mar '23
6th Mar '23
Jason MeyersIn Person | sponsor
Account Executive, Kronologic
4.47/5
Review Source
Review Source
Overall it was a great event! We have attended this event many times as a company and will be back. Great atmosphere and many marketers to network with.
What did you like best about the event?
Many of the marketers at this event were open to discussions and learning about new technologies. Great event as a vendor!What could the organizers do to improve the event?
If they could help drive traffic into the vendor area, that would be great. We had to proactively meet with attendees since the vendor area was not as busy as expected.Overall experience
4.00/5
Engagement opportunities with the audience
5.00/5
Fit of the audience for my company
4.00/5
ROI on spend
4.00/5
Positive brand exposure
5.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
5.00/5
Helpfulness of event staff
5.00/5
0.000.00
Audio Transcript
This was a great event for us to attend as one of the vendors, we were able to meet with some of our current clients, companies that were involved in current sales cycles and a lot of new prospects who were interested in learning more about our technology. Definitely, we will be back again. We've attended the for a few years now and look forward to doing the next one next year. Thanks for a great event.6th Mar '23
6th Mar '23
Stephanie BeasleyIn Person | attendee
Dir Digital Marketing, Onfido
4.39/5
Review Source
Review Source
It was a great show -- the overall content was helpful and informative.
What did you like best about the event?
The breakouts, CMO meetings, and specific track content, ie. ABM, Demand Gen etc.What could the organizers do to improve the event?
The schedule conflicts (which happens) with sessions that I would have liked to attend.Did you have a favourite speaker or session? Please tell us below
Splunk's Data-Driven Approach for Global Pipeline Acceleration and Develop, Measure and Optimize your ABM Programs. Overall experience
4.00/5
Value for money
4.00/5
Networking opportunities
5.00/5
Usefulness of participating vendors/sponsors
5.00/5
Session(s)
5.00/5
Amount of new information learned
5.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
5.00/5
6th Mar '23
6th Mar '23
Alexa BrownIn Person | attendee
Senior Partner Marketing Manager, Avalara
4.36/5
Review Source
Review Source
Great show with amazing vendors. We were doing a lot of vendor research, and I was able to meet many different companies that can help and fill the gaps in our digital strategies.
What did you like best about the event?
The vendor shows floor - the mix of vendors and offerings was great and helped us strategize what we will do in FY23.What could the organizers do to improve the event?
More workshop-type sessions for all pass holders. Most normal sessions were high-level with no real teachings.Did you have a favourite speaker or session? Please tell us below
The Steps To A Credible and Defensible Market PositionOverall experience
5.00/5
Value for money
4.00/5
Networking opportunities
5.00/5
Usefulness of participating vendors/sponsors
5.00/5
Session(s)
3.00/5
Amount of new information learned
4.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
5.00/5
Food and beverages at event
4.00/5
Helpfulness of event staff
5.00/5
6th Mar '23
6th Mar '23
Cayden BergeronIn Person | sponsor
Solutions Engineer, Openprise
4.07/5
Review Source
Review Source
The event was good, hope to see more marketing operations personnel at the next one.
What did you like best about the event?
There were a lot of C-level Directors to talk to. We consider these levels decision makers when selling our product.What could the organizers do to improve the event?
Have more marketing operations personnel attend to add to the conversation around ingesting new data from vendors.Overall experience
5.00/5
Engagement opportunities with the audience
4.00/5
Fit of the audience for my company
3.00/5
ROI on spend
4.00/5
Positive brand exposure
5.00/5
Overall In Person Experience
Event destination
5.00/5
Event venue
4.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
4.00/5
7th Mar '23
7th Mar '23
Sabina IyengarIn Person | attendee
Head of Growth Marketing, Betterworks
4.17/5
Review Source
Review Source
B2B Marketing Exchange jumpstarts my creative marketing juices and allows me to think about marketing strategies and trends for 3 days.
What did you like best about the event?
It allows me to meet and talk the speak of what I love doing every day. Growth Marketing.What could the organizers do to improve the event?
More relevant tracks on Growth Marketing. I feel like there is not enough on trends.Did you have a favourite speaker or session? Please tell us below
Pam Didner - she is an amazing speaker and I always learn from her every year.Overall experience
5.00/5
Value for money
4.00/5
Networking opportunities
5.00/5
Usefulness of participating vendors/sponsors
3.00/5
Session(s)
3.00/5
Amount of new information learned
4.00/5
Overall In Person Experience
Event destination
4.00/5
Event venue
4.00/5
Food and beverages at event
3.00/5
Helpfulness of event staff
3.00/5
9th Mar '23
9th Mar '23
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