My overall experience was great. I was able to connect with many retail media experts and I was able to make some good connections there.

New York City Shop talk is one of my favorite shows because everybody across brands and retailers are there, got the chance to reconnect with some former colleagues of different companies. connect back in with some vendors that maybe I had lost touch with when I switched roles and attend some really interesting panels on what's going on, not just now, but then my favorites are always the, hey, what did we do and what's gone? Right. And what's gone wrong specifically what's gone wrong. Because it's great to have that kind of expertise and insight from other, other players in the industry.